02. What I Never Had As A Franchisor

Dianne Davis lists everything she didn't have running franchise brands: a production partner who knew the difference between a franchise-development video and a consumer testimonial, a crew that showed up with a shot list already built around the franchisee story, a ten-day first-cut turnaround with a real review portal and feedback loop. What she had instead was a local videographer who promised everything and systemized nothing — Google Drive links that landed six months late, off-brand content, no process and no bench, just one shooter who also did weddings on weekends. For 24 years she kept thinking there had to be a better way. She finally found it — and now she's on the other side of it at FranchiseFilming. Her message to any CMO or CEO tired of starting from scratch every time they need video: she knows exactly what you're dealing with, and exactly what's on the other side of it.