SHOW YOUR FACE
A [REAL] STORYTELLING [PODCAST]
Filmed by humans. Sharpened by AI.
Hosted by Trevor Rappleye · A FranchiseFilming Production20 minutes. One leader. One real story. Three pieces of advice for anyone who's been through it.
One founder, CEO, or operator brings two real polaroids — themselves as a kid, and themselves today — and tells the actual story between those two photos.
Then they leave behind three specific pieces of advice for the person currently walking the same road they used to walk.
Think story-filled podcast.
Think inspiring, motivational movie.
Think Franchise Masters series.
Think REAL.
Every Episode
The story behind the person. Then the lessons they wish they'd had.
- The StoryThe real arc from the kid in the first polaroid to the leader in the second. Where they came from. What broke them. What they did about it.
- The TurnThe moment the path changed — the failure, the bet, the conversation, the loss — that turned the kid into who they are now.
- Three Pieces of AdviceFor the person reading this who is mid-storm, mid-launch, mid-rebuild. Three things they actually wish someone had told them.
What Every Guest Brings
Two photos. We do the rest.
Your kid photo, somewhere between ages five and ten. Your current headshot. That's it.
We handle the cover art, the cuts, the captions, and the launch.
The Manifesto
Everyone else is making fake content. We're going the other way.
As AI floods feeds with synthetic faces, fake voices, and stock footage nobody believes, we're betting on the opposite: only real people, only real stories, only on camera. AI helps us edit faster, ship sites faster, and find the right clip faster. AI never plays a guest. AI never writes the story. AI never shows up on screen.
More conversions from authentic content compared to AI-generated visuals. Real beats synthetic, every time.
FranchiseFilming Performance Data
Of consumers trust a video testimonial from a real person more than they trust a traditional ad.
Wyzowl Video Marketing Survey
Of a message is retained when delivered through video. Only 10% gets retained from text alone.
Insivia / Forrester Research
More engagement on storytelling content vs. plain feature/benefit content. Story is the medium.
Stanford GSB / Jennifer Aaker
Of consumers say authenticity is a key factor when deciding which brands they like and support.
Stackla / Nosto Consumer Report
Are less engaged with content the moment they realize it's AI-generated. Trust drops with it.
Capgemini Research Institute, 2024
Never on this show
- AI-generated voices or avatars
- Stock photos posing as the guest
- Fake testimonials or invented quotes
- Synthetic B-roll of "the journey"
- AI-written summaries dressed up as the guest's words
Always on this show
- Real people, on camera, with their real face
- Two real polaroids the guest brings themselves
- Stories told by the person who lived them
- AI used to edit faster, transcribe, and find the moment that hits
- Trevor in the room, asking the real question
The Library
Past episodes.
A new conversation drops every week starting June 2, 2026. The library lives here.
Stay in the loop.
Pick your channel. Email gets you the weekly recap. Text gets you a heads-up the moment a new episode drops.
Email weekly recap
The full episode, three pieces of advice, and a polaroid of next week's guest.
Text me each new episode
One short text every Tuesday morning with the link. That's it.
No spam. No AI-written newsletters. No surprise charges. Unsubscribe anytime — reply STOP to texts, click unsubscribe in any email.
For Founders & OperatorsWant to be on the show?
Bring two real photos — you as a kid, you today — and we'll handle the rest. Book your interview slot below. Invite-only access.
Book Your InterviewListen On
200+Franchise Brands Filmed50+Conferences Covered1,000+Videos Delivered5★Google Rating